Eco Tourism Consultancy

Fifty Shades Greener

Who We Are

At Fifty Shades Greener, we are focused on providing consultancy services with the highest levels of customer satisfaction.

I have worked in the Hospitality Industry for 20 years, concentrating in the Eco Tourism Sector for the past 5 years.

I led the Hotel Doolin Green Team to win many national awards, scooping my own recognition in 2015 as the Irish Hospitality v                                                                                       Institute Environmental Manager of the year.

I have been mentoring businesses for the past  3 years and I work closely with and

Our Mission Statement

To help hospitality businesses on their environmental quest however big or small and to make tourism services aware of their impact in the environment, their local area and community and ensuring this impact becomes a positive one.


I have been aware of the excellent environmental credentials of Hotel Doolin for some years now.

As the initiator of the EPA “Green Hospitality Programme”, which was one of Europe’s best performing responsible tourism marques, I had special interest in properties that were not only engaging with the programme, but exceeding some elements of the scheme and always involved in innovation and developing new offerings that increased business at their properties, but also minimised the environmental impact. Certainly the Hotel Doolin fell into this category. The hotel has reached Platinum level which is outstanding.

Much of the good work carried out there is due to the vision, and innovation of Ms Raquel Noboa, The Green Manager at Doolin, backed by a supportive management team and dedicated, and well-motivated staff.

The hotel had nominated Raquel twice for the Irish Hospitality Institute “Environmental Manager of the Year”, of which I also judge, and after narrowly missing out at the first time of asking, we were delighted when she was successful the following year. The work being done at Doolin, including holding her own environmentally friendly wedding there, was again excellent.

I think it is fair to say that Hotel Doolin is very much at the forefront of environmental performers in the Irish hospitality industry and I am delighted to act as a referee on their behalf.

Keiron Phillips – Initiator and Project Manager of Green Hospitality Award, SG member of Eco-Tourism Ireland, Judge IHI Environmental Manager of the Year and Project Manager of Green Enterprise Project