If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.
The travel agent central statistics released a report in 2019 were it stated that:
87% of global travellers want to travel more sustainably
78% of traveller would pay more to stay in Green certified accommodation
So a green programme is not only good for the planet, it is also what society and your customers are seeking more and more in recent years.
Running a Green Hotel can increase your customer footfall and rates, but there are a few top tips to follow, in order to market your green journey in the right way.
I have been an judge on some sustainability awards in Ireland the UK, and it always surprises me how little data is recorded in the candidates entries. As I judge, I do not want to know that you provide compostable coffee cups for take away coffee, I want to know that you have reduced your landfill waste by 20% for example, and you have achieved that by doing X,Y and Z. I want to know you have reduced your carbon footprint by 10% in the past 12 months and that you are committed to reduce it by 5% more in the next 12 months. That is real data, real figures that can me measured and proven.
But as I said at the start, the most important thing when using your Green Journey as a marketing tool is not NEVER lie, never say you are doing more than you are doing, highlight your achievements but recognize you are in a journey of continued improvement and that you and your team have a lot more to do. Your customers will appreciate your honesty.