'Luxsustainability' - Sustainable Luxury Tourism
When we think of luxury within hospitality, we think 5 star hotels and spas, Michelin star restaurants and extravagant comfort. Often, we don’t associate sustainability with this opulent experience.
However, incorporating practices into your operation that reduce the impact you are having environmentally and socially, does not mean an automatic compromise of the service that you provide your customers.
What does sustainable tourism look like to you? When defining this term, the UN World Tourism Organisation explains that it is:
“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”
A recent study from the accommodation platform giant AIRBNB and ‘think tank’ Economist Impact, on nearly 5,000 travelers from over 9 different countries, highlighted some revealing trends in relation to how people want to travel...
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Author
Raquel Noboa
Founder & CEO
Raquel Noboa moved to Ireland from her native Spain in 1998 and has been working in the Irish hospitality sector since then. As an independent consultant, Raquel specialised in Greening businesses by reducing their use of water and energy, and their production of waste. Raquel won the title of Irish Hospitality Institute (IHI) Environmental Manager of the Year in 2015. She also led Hotel Doolin to win the Platinum Award on Green Hospitality in 2014, twice winner of the Tourism & Entertainment Award 2015 & 2016 from the National Green Awards, IBEC Environmental Awards 2016 amongst others. In 2020 Raquel started working with Secondary Schools in Ireland through the Building a Greener Future programme, to give the young generations the knowledge and skills they require to calculate their home and school's carbon emissions, so we can help build a society that is carbon conscious in the future and assist the government's NetZero targets.
