My light-bulb moment: Why isn’t everyone doing this?

Jun 15, 2020

Back in 2012, while working as the Sales & Marketing Manager of Hotel Doolin in West Clare, my General Manager told me to form a Green Team and apply for Green Hospitality Ireland certification.

Wait, What??

To say I was apprehensive at the start it is an understatement!

I had no idea where to start.

I attended workshops, seminars, did and endless amount of courses and read blogs about Green businesses.

Within 2 years and with little or none investment, we managed to reduce our Energy by 30%, our Waste by 40% and our Water by 25%.

My first thought was “WHY ISN’T EVERYONE DOING THIS??

To me, greening your hotel or restaurant became not just “the nice thing” to do, it is instead “the smart” thing to do from a business perspective.

My Light-bulb moment

This point of my career, change my life forever. The Why isn’t everyone doing this? Started forming an idea in my head.

What if I could teach other hotel managers achieve the same results?

What if I could help Green the entire Hospitality industry?

This is how Fifty Shades Greener was born two and a half years ago.

I took the plunge. I left my career as a Hotel Manager, converted my spare room in an office, and I set out on a mission to change the industry.

Greening your business is easier than you think

Back in 2012, when I started my own Green Journey, green actions and tips were not as wide spread as they are now. It was difficult to find information online and I could not find a “package” of activities that would help me get started.

It took me a long time, so this was an issue I knew I needed to fix.

In 2017, I started putting down on paper all of the little actions I, and the green team, had taken at Hotel Doolin, that allowed us reduce our energy, waste and water use.

And I started using those tips to help other managers embark on their Green Journey.

Fast forward to 2019, I was able to move to the next phase of my business by putting all my training, into compact, action based, Online training courses.

Online training is the easiest way for hospitality managers and owners, to gain the knowledge they need, in this fast paced industry.

How many times have you planned on attending a workshop or a seminar but you have not been able to make it last minute?

I know I have!

Online training can be taken from the comfort of your own office, in at a time of the day that suits you best.

The benefits of greening your business

Greening your hotel or your restaurant does not have to cost a fortune, in fact, once you take control of your energy, water and waste, you will see a reduction of your utility bills.

It is a proven fact that a Green business has the opportunity of amazing PR and Green Marketing. Letting your customers know that you care about the environmental impact of your business is essential. This will open up new markets for your business, attract more customers, and generate more profit.

Society is changing, our customers of tomorrow, are the children of today. And those children are currently striking every Friday against Climate Change.

We need to align our business policies and missions to the values of our customers, and those customers are demanding change. They are demanding for everyone to do their part, at the end of the day, who else is going to change the current situation if not us?


Licensed Trainers Network, 2020

Now in 2020, Fifty Shades Greener is expanding by creating a Network of Licensed trainers. I want to find people in other countries that are like me, they love the industry and they want to help me make it greener, delivering our training content in 5 continents in the world. Atlantic Canada, Ireland and parts of the UK have already been booked, but we have many other areas available to be licensed. You can download our Licensing information pack  below, or pop me an email to find out more on [email protected]

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