Greenwashing.com: The Illusion of Sustainable Travel
TL;DR:
Sustainability in travel should be more than a badge. Despite global initiatives like Travalyst and sustainability filters on Booking.com, many credible certifiers and truly sustainable accommodations are being left out. The result? A system that rewards surface-level compliance while sidelining real impact. It's time for transparency, inclusion, and urgent action in sustainable tourism.
When sustainability becomes more about appearance than action.
In a time when sustainability is the buzzword across every travel platform, the promises made by global giants like Booking.com and initiatives like Travalyst ought to mean something. But for those of us actually doing the ground work, and trying to follow the rules they themselves have created, things don’t always match the headlines.
In recent years, the travel industry has made attempts in presenting a greener face to the world. Central to this shift has been Travalyst, a coalition of travel giants formed to promote susta...
Recent Posts
Stay connected with news and updates!
Author
Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
