Customer demand for Climate Change and for all industries to play their part is at an all-time high.

Society is changing, their values are changing, and those that align their business to their customer values ahead of the rest, stand to become more successful.

So what are you doing, at your hotel...

Yesterday I saw and add on telly for Mout Cider. The add simply highlighted three things: A fully recyclable glass bottle, a cider that is vegan, and that the company are allied to the World Wildlife Fund that protects endangered species.  I was sitting on the couch and I instantly thought “Well tha...