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Recycling facility in disarray with tetra paks strewn about and the title ofthe blog The Truth Behind Recycling: Lessons Learned from the Tetra Pak
The Truth Behind Recycling: Lessons Learned from the Tetra Pak circular economy greenwashing plastic pollution recycling sustainability tetra pak Mar 31, 2025

TL;DR: Recycling Isn’t the Hero We Thought It Was

  • Recycling has been marketed as the silver bullet for sustainability, but it’s often a distraction from the real issues: overproduction, corporate irresponsibility, and lack of proper infrastructure.

  • Companies like Tetra Pak, Coca-Cola, an

    ...
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Soft Plastics. Soft Solution. #softplastic recycling waste wastelaws wastemanagement wastesegregation Sep 20, 2021

With the news that soft plastics are now recyclable in Ireland I was left with a lot of questions. 

Firstly, when is my waste company going to let me know about these changes and what I need to do to segregate properly by their guidelines?

Can I start segregating soft plastic in my home bins today...

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Was recycling the biggest swindle of the past 20 years? food waste reduction greenwashing hospitality waste management recycling recycling swindle refuse resue recycle sustainability transparency waste management Mar 01, 2021

Prenote: I am not saying Recycling is a bad thing, but our current main stream systems of recycling have failed us.

In July 2019 The Guardian shared an article titled “Humans have made 8.3 billion metric tonnes of plastic since 1950” If you missed it the link is at the end of this blog.

The Curr...

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Who We Are: Fifty Shades Greener

Sustainability with a side of sass!

At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change.

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