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Greenwashing.com: The Illusion of Sustainable Travel booking.com greenwashing sustainability certification sustainable tourism travalyst Aug 22, 2025

TL;DR:

Sustainability in travel should be more than a badge. Despite global initiatives like Travalyst and sustainability filters on Booking.com, many credible certifiers and truly sustainable accommodations are being left out. The result? A system that rewards surface-level compliance while sid...

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From Greenwashing to Green Teams: Why Internal Action Matters More Than Corporate Promises corporate sustainability green business green team greenwashing May 30, 2025

TL;DR

  • Big companies are backing away from corporate climate targets

  • Employee-led Green Teams keep sustainability efforts on track

  • Green Teams reduce waste, energy use, and operational costs

  • Learn how to start and lead a successful sustainability team

  • Real examples show mea

    ...
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The Truth Behind Recycling: Lessons Learned from the Tetra Pak circular economy greenwashing plastic pollution recycling sustainability tetra pak Mar 31, 2025

TL;DR: Recycling Isn’t the Hero We Thought It Was

  • Recycling has been marketed as the silver bullet for sustainability, but it’s often a distraction from the real issues: overproduction, corporate irresponsibility, and lack of proper infrastructure.

  • Companies like Tetra Pak, Coca-Cola, an

    ...
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Green Marketing: Are you sending the right message? green business green marketing greenwashing Jul 23, 2024

The way you communicate your green initiatives to your customers and stakeholders plays a huge part on spreading sustainability, and more importantly, in creating real impact and change of mindsets.

Take, for instance, my recent stay at a 4-star hotel. In the bathroom they had a little card telling...

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Green Marketing, Not Greenwashing! green marketing greenwashing greenwashing prevention Jul 16, 2024

The other day, I encountered an advertisement for Mout Cider on television. The add simply highlighted three compelling aspects: a fully recyclable glass bottle, the cider’s vegan status, and the company’s partnership with World Wildlife Fund that protects endangered species. While lounging at home,...

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Offsetting or Off-putting? biodiversity carbon credits carbon offsets carbon offsetting carbon sequestration carbon sinks environmental impact environmental protection greenwashing indigenous projects marine ecosystem peatlands resource efficiency wetlands Nov 29, 2021

Many of our hospitality clients have asked what the best carbon offsetting projects are in Ireland, particularly as these businesses strive to become carbon neutral.  In a previous Opinion Piece, I have highlighted how I find carbon offsetting problematic: Carbon Offsetting - who can I trust? (fifty...

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Was recycling the biggest swindle of the past 20 years? food waste reduction greenwashing hospitality waste management recycling recycling swindle refuse resue recycle sustainability transparency waste management Mar 01, 2021

Prenote: I am not saying Recycling is a bad thing, but our current main stream systems of recycling have failed us.

In July 2019 The Guardian shared an article titled “Humans have made 8.3 billion metric tonnes of plastic since 1950” If you missed it the link is at the end of this blog.

The Curr...

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