The Climate Isn’t Waiting: It's Changing Anyway
We have to face it, global warming isn’t just a distant threat for our children’s children to worry about. It’s here and accelerating. Despite vague (half-hearted at best) efforts to reduce carbon emissions, the climate is shifting already. That means that climate adaptation, alongside mitigation, is now absolutely essential.
Take May 2025 for example. It is now officially the second-warmest May globally, 0.53 °C above the 1991–2020 average and 1.4 °C above pre-industrial levels. Fires erupted on Chios, Greece, forcing village evacuations and emergency responses, reminding us (once again) that fire season now runs all year long. All across Europe – Iceland, Italy, Spain, and France saw heatwave records break one after another.
Ireland’s Storm Éowyn: A Wake-Up Call
On 24 January 2025, Storm Éowyn unleashed record-breaking winds (gusts up to 184 km/h), downing trees, cancelling flights, and leaving nearly one-third of homes without power. Tragically, a man died when a fallen tree st...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
