Why do we not have clear guidelines to avoid Green Washing?
The Irish times has published an article entitled “Five trends in Green Finance”. It states that:
“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial practices under EU rules”.
I have often asked myself “Why do we not have clear guidelines and benchmarks established by our leaders to avoid Green Washing?”
One would think that after the Paris agreement becoming such a landmark treaty that laws and systems would have been put in place by now to ensure its validity.
Evidently, we are not there yet.
The term Greenwashing was first coined in the 1980's to describe behaviour or activities that make people believe that a company is doing more to protect the environment than it actually is.
So what can you do to avoid green washing?
In your organisation:
- Never ever claim you do...
Recent Posts
Stay connected with news and updates!
Author
Raquel Noboa
Founder & CEO
Raquel Noboa moved to Ireland from her native Spain in 1998 and has been working in the Irish hospitality sector since then. As an independent consultant, Raquel specialised in Greening businesses by reducing their use of water and energy, and their production of waste. Raquel won the title of Irish Hospitality Institute (IHI) Environmental Manager of the Year in 2015. She also led Hotel Doolin to win the Platinum Award on Green Hospitality in 2014, twice winner of the Tourism & Entertainment Award 2015 & 2016 from the National Green Awards, IBEC Environmental Awards 2016 amongst others. In 2020 Raquel started working with Secondary Schools in Ireland through the Building a Greener Future programme, to give the young generations the knowledge and skills they require to calculate their home and school's carbon emissions, so we can help build a society that is carbon conscious in the future and assist the government's NetZero targets.
