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Why do we not have clear guidelines to avoid Green Washing? culture of sustainability green marketing green washing loyalty responsible consumerism sustainability sustainable labels trusted brands May 10, 2021

The Irish times has published an article entitled “Five trends in Green Finance”. It states that:

“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial pr...

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Environmental education requires REAL data circular economy energy saving environmental education green marketing green washing know your numbers reuse waste management waste prevention water conservation Mar 08, 2021

 

What statement is more impactful to you?

 

  1. If you turn off your tap while brushing your teeth you will save water.

 

  1. By turning off the tap while brushing your teeth, you and your family could save 14,600 litres of water every year! Imagine if every other home did the same?

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