The way you communicate your green initiatives to your customers and stakeholders plays a huge part on spreading sustainability, and more importantly, in creating real impact and change of mindsets.
Take, for instance, my recent stay at a 4-star hotel. In the bathroom they had a little card telling...
The other day, I encountered an advertisement for Mout Cider on television. The add simply highlighted three compelling aspects: a fully recyclable glass bottle, the cider’s vegan status, and the company’s partnership with World Wildlife Fund that protects endangered species. While lounging at home,...
The Irish times has published an article entitled “Five trends in Green Finance”. It states that:
“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial pr...
What statement is more impactful to you?
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If you turn off your tap while brushing your teeth you will save water.
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By turning off the tap while brushing your teeth, you and your family could save 14,600 litres of water every year! Imagine if every other home did the same?
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If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.
The travel agent central statistics released a report in 2019 were it stated that:
87% of global travellers want to travel more sustainably
78% of travelle...
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