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EmpCo 2026: Evolving Green Marketing environmental awareness green marketing greenwashing responsible consumerism sustainability Feb 13, 2026

The European Union Empowering Consumers for the Green Transition Directive 2024/825 (thankfully shortened to EmpCo) is a big step in EU’s plan to make sustainable choices easier, transparent and less confusing for consumers. It changes two core EU consumer laws so that green claims, product durabili...

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People & Climate buying habits capitalism child labour climate justice consumerism fast fashion inequality linear economy responsible consumerism slavery slow fashion sustainablity unsustainable Oct 04, 2021

Inequality amongst the human race is something that has caused a lot of pain and suffering over the centuries, and unfortunately, injustice continues in present times.

Let’s look to the past to inform our present. The foundations of many of today’s inequities are centuries old and they have remaine...

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Why do we not have clear guidelines to avoid Green Washing? culture of sustainability green marketing green washing loyalty responsible consumerism sustainability sustainable labels trusted brands May 10, 2021

The Irish times has published an article entitled “Five trends in Green Finance”. It states that:

“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial pr...

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