From Greenwashing to Green Teams: Why Internal Action Matters More Than Corporate Promises
TL;DR
Big companies are backing away from corporate climate targets
Employee-led Green Teams keep sustainability efforts on track
Green Teams reduce waste, energy use, and operational costs
Learn how to start and lead a successful sustainability team
Real examples show measurable impact without big budgets
Introduction: When Corporate Climate Promises Disappear
If you’ve been paying attention (or even if you haven’t), you might have noticed something unsettling—some of the world’s biggest companies are quietly walking back their sustainability commitments. UBS, HSBC, and Standard Chartered, once big, bold champions of climate action are now reducing or delaying their climate targets. Oil and gas giants like Shell are slowing down renewable investments. ESG (Environmental, Social, Governance) investing was supposed to be the future of responsible business, but now, a lot of people are starting to question it.
The message is clear: corporate climate pr...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
