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From Greenwashing to Green Teams: Why Internal Action Matters More Than Corporate Promises corporate sustainability green business green team greenwashing May 30, 2025

TL;DR

  • Big companies are backing away from corporate climate targets

  • Employee-led Green Teams keep sustainability efforts on track

  • Green Teams reduce waste, energy use, and operational costs

  • Learn how to start and lead a successful sustainability team

  • Real examples show mea

    ...
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My lightbulb moment – why isn’t everyone doing this? carbon emissions cost savings environmental impact environmental management system green business training green team green training hospitality sustainability courses sustainability education sustainability training Jul 01, 2024

Back in 2012, while working as the Sales & Marketing Manager of Hotel Doolin in West Clare, my General Manager told me to form a "green team" and apply for Green Hospitality Ireland certification. 

Excuse me but...what?!

To say I was apprehensive at the start would be an absolute understatement! 

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Creating a Culture of Green Leadership culture of sustainability green leadership green team Mar 01, 2022

Creating any new culture in an organisation can feel daunting, particularly for industries recovering from the impact of the pandemic.

The Four Leadership Types

Professor Christina Edger from Birmingham City Business School highlighted 4 types of leadership from the Covid crisis:

  • Deniers: angry
  • ...
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5 Green Year Resolutions your Business can make eco hotel green business green hospitality green hotel green manager green team hospitality industry hotel news sustainability sustainability news sustainable business sustainable hotel Jan 03, 2022

This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only a...

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How to ensure your hospitality business green program is successful eco hotel green business green hospitality green hotel green journey green team sustainability Mar 09, 2020

You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.

You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.

You would...

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5 Tips to incentivise your team to go green eco hotel green hospitality green hotel green team hospitality team sustainability sustainable team team incentive team work Jan 16, 2020

So you have now decided to run a Greener business, you have formed your Green Team and you are rearing to go. If you are not there yet, have a look at my last two blogs, they might help you make the final decision.

Like it happens with any project, even with the day to day running of your business,...

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Make your Green Journey easy with the best team eco hotel green business green hospitality green hotel green team sustainable business sustainable hotel sustainable tourism Jan 09, 2020

It is the start of a new decade! And 2020 will become the starting point of a change within our industries, towards a future that, hopefully, will have less impact in the Environment. The Hospitality & Tourism industry shall be not left behind, it is time that we, as Managers of the industry, strive...

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How to ensure your hospitality business green program is successful business eco hotel green business green hospitality green hotel green team hospitality sustainability sustainable hotel Aug 19, 2019

You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.

You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.

You would...

Continue Reading...