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Water: The Gold We Keep Spilling

Water is one of the world’s most precious natural resources, so precious that without it, humanity wouldn’t just struggle… we simply wouldn’t exist. We all know this, of course. We learned it in school, we watch it in documentaries, and we say it out loud when we’re trying to sound deep and philosophical.

But knowing something and behaving like we know it are two very different things. So, we’re here to spill the tea (but save the water).

The World is running out of water, rapidly!

Here’s something that should stop us in our tracks:

  • Two billion people, a quarter of humanity, live with severe water scarcity for at least one month every year.
  • By 2030, global demand for freshwater is expected to outstrip supply by 40%.
  • Every single day, over 700 children die from illnesses linked to unsafe water.
  • Major rivers like the Colorado, Indus, and Yellow River are running dangerously low or failing to reach the sea in certain seasons.
  • Cape Town came within 90 days of running out of wat
  • ...
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