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Why do we not have clear guidelines to avoid Green Washing? culture of sustainability green marketing green washing loyalty responsible consumerism sustainability sustainable labels trusted brands May 10, 2021

The Irish times has published an article entitled “Five trends in Green Finance”. It states that:

“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial pr...

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How do my Green key performance indicators compare to other businesses? comparison competition data energy efficiency good practise standard green journey green performance indicators staff training sustainable programme waste prevention water conservation May 03, 2021

 A question a lot of us cannot help but ask ourselves – how do I compare to others?

It is no different when it comes to a business; in fact, the competition gets steeper.

As we work with more and more hospitality businesses to get them started on their Green Journey, this same question continues t...

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Help! How do I engage my team with new ‘Green’ actions? climate change communication culture of sustainability environmental awareness food sustainability greenteam hr leadership staff ideas staffcommunication stafftraining team Apr 19, 2021

Last week I was invited to speak at the Hospitality & Tourism Expo organized by the Restaurants Association of Ireland.

When I finished my presentation the audience and I had an opportunity for a quick Q&A, with one questions coming up several times:

How can I get my team to engage with Green Acti...

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Have we lost touch with the food that we eat? climate change environmental education environmental training food chain food education food sustainability reduce food waste Apr 12, 2021

Human’s relationship with food is a theme that has haunted me for the past couple of years.

Why such a strong reaction do you ask? Primarily because I feel that our relationship with food and our current systems to produce it and feed the population are disconnected and broken, causing major degrad...

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How do we prepare our young for the market place of the future? climate change environmental education environmental impact environmental management green education green training sustainability training Apr 05, 2021

The Irish Times has published an article titled:

Food & Drink companies facing mandatory emission targets. 

The article starts by saying: 

All major Irish food and drinks companies will in future have to commit to reducing carbon emissions if they are to be part of Origin Green – the national s...

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How can I make a difference ? climate action climate change environmental impact personal accountability personal impact reduce repurpose reuse sdg goals Mar 29, 2021

Last month, we were delighted to officially launch our environmental education programme for secondary schools here in Ireland.

Since the launch, we have been lucky to engage with these students and create a space where we encourage them to ask us anything that may be causing anxiety in regards to ...

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Know your numbers carbon emissions carbonfootprint environment environmental impact environmentally conscious knowyournumbers monitor Mar 22, 2021

In last week’s blog I spoke about personal accountability when it comes to Climate Change. 

Link to Blog; https://www.fiftyshadesgreener.ie/blog/climate-change-why-personal-responsibility-matters 

I also shared my own story of how I became empowered to start doing something about Climate Change my...

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Climate Change - Why personal responsibility matters carbon emmissions carbon footprint carbon reduction climate change climate crisis environment environmental education green living Mar 15, 2021

Last week I saw the amazing Clover Hogan, a young climate activist from Australia give a TEDTalk 

The link to her talk is on this week's written blog on our website, I encourage you to watch it - it's fantastic!

 “Climate change is not your responsibility, because it is outside your control, but w...

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Environmental education requires REAL data circular economy energy saving environmental education green marketing green washing know your numbers reuse waste management waste prevention water conservation Mar 08, 2021

 

What statement is more impactful to you?

 

  1. If you turn off your tap while brushing your teeth you will save water.

 

  1. By turning off the tap while brushing your teeth, you and your family could save 14,600 litres of water every year! Imagine if every other home did the same?

 ...

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Was recycling the biggest swindle of the past 20 years? food waste reduction greenwashing hospitality waste management recycling recycling swindle refuse resue recycle sustainability transparency waste management Mar 01, 2021

Prenote: I am not saying Recycling is a bad thing, but our current main stream systems of recycling have failed us.

In July 2019 The Guardian shared an article titled “Humans have made 8.3 billion metric tonnes of plastic since 1950” If you missed it the link is at the end of this blog.

The Curr...

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3 Top Tips to run a green Hotel benefits of green benefits of green hotels benefits to green business business carbon footprint business efficiency carbon emmissions carbon footprint carbon neutral hotel carbon reduction energy consumption hospitality waste management how to conserve water sustainability sustainable tourism Feb 22, 2021

Sustainability has so many definitions that it can often drive people to distraction…

What does it actually mean? How do I make my own business more sustainable? How do I know if I am successful at greening my business?

The answers are much simpler than people may think and I'll tell you why.

Her...

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Calling all Kildare & Wicklow Secondary Schools! carbon emmissions carbon footprint energy savings enviroment environmental education green recovery lower carbon lifestyle waste management water conservation Feb 08, 2021

We are beyond thrilled to spring into February on a very positive note! 

In collaboration with KWETB Training Services (Kildare/Wicklow Education & Training Board of Ireland) we are presenting an online Environmental Education programme to secondary schools.

This pilot project allows us to bring t...

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How to achieve a lower carbon lifestyle carbon emmissions carbonfootprint circulareconomy energyefficiency environmental management lowcarbonlifestyle lower carbon singleuseplastics sustainability sustainablelifestyle wastemanaement Jan 25, 2021

Reducing carbon emissions should not be left to the large corporations alone. There are small changes and steps we can ALL learn to reduce our own carbon footprint.

Yes, I agree that for real impact it is vital that large corporations and governments adopt different policies when it comes to prote...

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"Fly if you like, I won’t judge you." – Greta Thunberg carbon emmissions carbonfootprint choice climateaction climatechange community communityaction education environmentaleducation lifestylechoices lowcarbonlifestyle society sustainability vegan veganism Jan 18, 2021

“Fly if you like, I won't judge you” was a statement that Greta Thunberg gave to The Sunday Times Magazine as she turned 18.

This sentence really got me thinking about influence and divisive ideals and opinions. Something we are seeing more and more in modern society in the midst of this Trump era,...

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How disconnected have we become from the food chain? carbon footprint eatseasonal foodchain Jan 11, 2021

The modern society we have collectively created has its pros and cons...

Many might feel that having supermarkets where you can buy EVERYTHING in one place, is a welcomed development in our society. It seems that convenience is prioritised above all else (even above reducing the food waste).

Has t...

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Living La Vida Costa Rica air travel benefits of green benefits of green hotels benefits to green business business carbon footprint business efficiency carbon emmissions carbon footprint carbon neutral hotel carbon reduction climate action plan climate change coffee costarica environmental management system environmentaleducation greentourism sustainabletourism Jan 04, 2021

First of all a very HAPPY NEW YEAR to you all!

I hope 2021 is kinder to all of us than 2020 has been...

As we all delve into New Year’s resolutions, I wanted to start my year talking about a country I admire and have followed the progress of for a few years now - Costa Rica.

This blog, is a littl...

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It’s starting to look a lot like Amazon! amazon green purchasing local purchasing shop local support local sustainability Nov 30, 2020

While I am sure you have all seen by now many posts about “Shopping local this Christmas” the message is soooo important that I could not pass this opportunity to give you my opinion.

According to digitalcommerce360, Amazon has reported it’s most profitable quarter this year increasing sales by 32....

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A Green Training Programme to support the Irish Hospitality Industry free training green business training green education green hospitality green training hospitality business hospitality industry irish hospitality sustainability Nov 23, 2020

Fifty Shades Greener, and the Educational Training Boards of Ireland, headed by KWETB, have partnered to deliver Environmental Training to the hospitality industry workforce in Ireland.

This project is funded by SOLAS and there will be no cost at all for businesses.

It has never been more importan...

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International Green Business Awards benefits of green hotels green awards green business award green hospitality international green award Nov 16, 2020

It does not feel like award season this year, does it?

The fancy dinners in black ties are long gone from our diary’s as we try to stay away from social contact and everything we now as “normal”.

But it stills remains, more important than ever, to recognize those businesses that achieve a level of...

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You've got to watch your bins! benefits of green hotels benefits to green business food waste green hospitality hospitality hospitality waste management hotel food waste reduce waste sustainability waste management for hotels Nov 13, 2020

Waste is one of the most colossal challenges of our times. Waste production continues to increase and Ireland is now facing a potential waste mountain with no place to go. For some facts and stats continue reading to the end of this blog.

The first step to reducing waste at your hospitality busines...

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Are you in control of one of the biggest costs to your hotel? benefits of green hotels benefits to green business business carbon footprint carbon cost carbon emmissions energy reduction green business green hospitality hospitality reduce energy cost Nov 13, 2020

When was the last time you took time out of your day to review the energy your hotel or restaurant uses?

Following staff wages, your energy consumption could possibly be one of the largest costs to your business. Yet every week I meet hospitality managers that don’t have control over their energy c...

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Hospitality, we have to be open to change! benefits of green hotels benefits to green business enviroment environmental management green hospitality green training Nov 09, 2020

As adults, and in particular as professionals in our industry, it is hard to admit that there might be a better way to do things.

We have to be open to change.

We have to be whiling to admit the errors of our ways, and learn a new skill that will allow us to run more efficient businesses.

We have...

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Make America Great Again american eleccion environment environmental management how to reduce plastic in hotels oil company single use plastic trump Nov 04, 2020

Make America Great Again has been one of the taglines used by President Donald Trump since 2016. For me, the connotation of this tagline is to make America great at the expense of other nations, economies and even species.

It is no secret that Trump’s presidency is based on a ruthless ideology of c...

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My business is your opportunity entreprenuer entreprenuership environment environmental management environmental training green training trainer trainers Oct 26, 2020

When I first founded Fifty Shades Greener in 2017, my mission was to help Green the Hospitality industry in Ireland. It was a simple mission and quite achievable, little did I know my “vision” would grow legs from there, and 3 years later I would be expanding to international markets.

I have worked...

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