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EmpCo 2026: Evolving Green Marketing environmental awareness green marketing greenwashing responsible consumerism sustainability Feb 13, 2026

The European Union Empowering Consumers for the Green Transition Directive 2024/825 (thankfully shortened to EmpCo) is a big step in EU’s plan to make sustainable choices easier, transparent and less confusing for consumers. It changes two core EU consumer laws so that green claims, product durabili...

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SDG 9 - Industry, Innovation and infrastructure environmental awareness esg sdg 9 sustainable development goal Jul 24, 2023

When we talk about climate change and how we should tackle this crisis, oftentimes we think of the most pressing issues such as poverty, biodiversity loss, climate action, and gender equality.

But how does ‘Industry, Innovation and Infrastructure’ fit into this picture, and is this SDG a vital part...

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Why are we still not listening to Generation Tomorrow? be bold bold change environmental awareness environmental education environmental impact generation tomorrow linear thinking listen support traditional framework younger generation May 17, 2021

It is no secret that Climate Change is the biggest threat to our planet in modern times.

The irony of this colossal problem, is that more than likely it will not be the “adults” of this generation that will suffer the worst effects and consequences, of the current broken systems for safeguarding ou...

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Help! How do I engage my team with new ‘Green’ actions? climate change communication culture of sustainability environmental awareness food sustainability greenteam hr leadership staff ideas staffcommunication stafftraining team Apr 19, 2021

Last week I was invited to speak at the Hospitality & Tourism Expo organized by the Restaurants Association of Ireland.

When I finished my presentation the audience and I had an opportunity for a quick Q&A, with one questions coming up several times:

How can I get my team to engage with Green Acti...

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