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EmpCo 2026: Evolving Green Marketing environmental awareness green marketing greenwashing responsible consumerism sustainability Feb 13, 2026

The European Union Empowering Consumers for the Green Transition Directive 2024/825 (thankfully shortened to EmpCo) is a big step in EU’s plan to make sustainable choices easier, transparent and less confusing for consumers. It changes two core EU consumer laws so that green claims, product durabili...

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SDG 9 - Industry, Innovation and infrastructure environmental awareness esg sdg 9 sustainable development goal Jul 24, 2023

In 2015, leaders from 193 different countries agreed on 17 global goals they felt the world needed to achieve by 2030. The ninth goal is Industry, Innovation, and Infrastructure, which is about developing and promoting sustainable industry and enhancing innovation.

When we talk about climate change...

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Why are we still not listening to Generation Tomorrow? be bold bold change environmental awareness environmental education environmental impact generation tomorrow linear thinking listen support traditional framework younger generation May 17, 2021

It is no secret that Climate Change is the biggest threat to our planet in modern times.

The irony of this colossal problem, is that more than likely it will not be the “adults” of this generation that will suffer the worst effects and consequences, of the current broken systems for safeguarding ou...

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Help! How do I engage my team with new ‘Green’ actions? climate change communication culture of sustainability environmental awareness food sustainability greenteam hr leadership staff ideas staffcommunication stafftraining team Apr 19, 2021

Last week I was invited to speak at the Hospitality & Tourism Expo organized by the Restaurants Association of Ireland.

When I finished my presentation the audience and I had an opportunity for a quick Q&A, with one questions coming up several times:

How can I get my team to engage with Green Acti...

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