Back in 2012, while working as the Sales & Marketing Manager of Hotel Doolin in West Clare, my General Manager told me to form a "green team" and apply for Green Hospitality Ireland certification. 

Excuse me but...what?!

To say I was apprehensive at the start would be an absolute understatement! 

The Irish Times has published an article titled:

Food & Drink companies facing mandatory emission targets. 

The article starts by saying: 

“All major Irish food and drinks companies will in future have to commit to reducing carbon emissions if they are to be part of Origin Green – the national s...

Fifty Shades Greener, and the Educational Training Boards of Ireland, headed by KWETB, have partnered to deliver Environmental Training to the hospitality industry workforce in Ireland.

This project is funded by SOLAS and there will be no cost at all for businesses.

It has never been more importan...

As adults, and in particular as professionals in our industry, it is hard to admit that there might be a better way to do things.

We have to be open to change.

We have to be whiling to admit the errors of our ways, and learn a new skill that will allow us to run more efficient businesses.

We have...

When I first founded Fifty Shades Greener in 2017, my mission was to help Green the Hospitality industry in Ireland. It was a simple mission and quite achievable, little did I know my “vision” would grow legs from there, and 3 years later I would be expanding to international markets.

I have worked...

Fifty Shades Greener has launched the second round of our Licensed Trainers Network project and is seeking trainers and entrepreneurs worldwide, to join us in our mission to Green the Hospitality industry.

If you are looking for a new business opportunity in the growing market of Green Training the...

Hotels and Restaurants spend a good portion of their sales paying for utilities, the energy, water and waste that takes to run your business, can be the second largest cost you will incur over the year.

So when was the last time you trained your team to SAVE YOU MONEY??? Or have you ever?

Teaching...

Greening the Hospitality Industry in Kenya!

This week I am delighted to announce a new partnership between Fifty Shades Greener and Sustainable Travel and Tourism Agenda (STTA), based in Kenya.

Our collaboration, will see the Fifty Shades Greener Online Programmes deployed to Kenya’s Hospitality b...

If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.

The travel agent central statistics released a report in 2019 were it stated that:

87% of global travellers want to travel more sustainably

78% of travelle...

Sustainability doesn’t have to be an unattainable goal, or something in the distance that we all know exists but we fail to pursue. There are so many small changes we can all implement in our lives and workplaces that will directly affect our use of resources and our production of a carbon footprint...

Choosing your courier is not an easy task. Some people know from an early age what they want to be when they are adults, that was not the case for me. I remember when I was 17 and my parents pushed me to chose a college and a path.

I had no idea what I wanted, all I knew is that I wanted to do some...

The phone has not stopped ringing this past two months, with more and more Hotels interested in sustainability. I love seeing the mind-set of our industry managers changing, and becoming interested on running greener Hotels.

What Is Sustainability? 

Undoubtedly, there are misconceptions out there ...