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From Greenwashing to Green Teams: Why Internal Action Matters More Than Corporate Promises corporate sustainability green business green team greenwashing May 30, 2025

TL;DR

  • Big companies are backing away from corporate climate targets

  • Employee-led Green Teams keep sustainability efforts on track

  • Green Teams reduce waste, energy use, and operational costs

  • Learn how to start and lead a successful sustainability team

  • Real examples show mea

    ...
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Green Marketing: Are you sending the right message? green business green marketing greenwashing Jul 23, 2024

The way you communicate your green initiatives to your customers and stakeholders plays a huge part on spreading sustainability, and more importantly, in creating real impact and change of mindsets.

Take, for instance, my recent stay at a 4-star hotel. In the bathroom they had a little card telling...

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How To Reduce Waste at Your Hospitality Business green business hospitality waste management hotel waste management Jun 20, 2022

In this piece I will offer some handy tips that any Hospitality business can take to start reducing their waste production, and what happens when you produce less waste? You save MONEY off your waste bill! 

Waste is one of the most colossal challenges of our times. Waste production continues to inc...

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5 Green Year Resolutions your Business can make eco hotel green business green hospitality green hotel green manager green team hospitality industry hotel news sustainability sustainability news sustainable business sustainable hotel Jan 03, 2022

This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only a...

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Are you a hospitality professional with an entrepreneurial mind? benefits to green business educate environmental training green business hospitality hospitality industry leadership professional development sustainable tourism upskill Jul 05, 2021

I am a Hospitality professional with an entrepreneurial mind. 

I have worked as a Hotel Manager for 20 years of my life, but I always knew I wanted to do more, I wanted to do something different, something that changed our industry for the better and had a positive impact.

That is why in 2017 I fo...

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Are you in control of one of the biggest costs to your hotel? benefits of green hotels benefits to green business business carbon footprint carbon cost carbon emmissions energy reduction green business green hospitality hospitality reduce energy cost Nov 13, 2020

When was the last time you took time out of your day to review the energy your hotel or restaurant uses?

Following staff wages, your energy consumption could possibly be one of the largest costs to your business. Yet every week I meet hospitality managers that don’t have control over their energy c...

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Do you want to become a green business trainer? business oportunity entreprenuer green business green training trainer trainers Oct 12, 2020

Fifty Shades Greener has launched the second round of our Licensed Trainers Network project and is seeking trainers and entrepreneurs worldwide, to join us in our mission to Green the Hospitality industry.

If you are looking for a new business opportunity in the growing market of Green Training the...

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Whatley Manor, luxury that does not cost the planet eco hotels green business green hospitality green hotels hospitality hospitality industry sustainability Sep 28, 2020

This week, I thought Id give you a break from telling you my opinion on something or other and instead, I wanted to highlight a business that is walking the walk and talking the talk when it comes to their Green Programme.

Dating back to the 18th century, Whatley Manor is a beautifully restored man...

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Food, what a waste! food waste green business green hospitality green hotel hospitality food waste reduce food waste reduce waste sustainability waste Sep 20, 2020

It is estimated that we waste about a third of all the food we produce for human consumption. A third!!! That’s a lot of food.

Producing food requires a huge environmental effort, land that has been deforested, species that have been driven to extinction, indigenous populations that have been made ...

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Greening the Hospitality Industry in Kenya! green business green hospitality green hotel green training kenya kenya hospitality kenya tourism Sep 13, 2020

Greening the Hospitality Industry in Kenya!

This week I am delighted to announce a new partnership between Fifty Shades Greener and Sustainable Travel and Tourism Agenda (STTA), based in Kenya.

Our collaboration, will see the Fifty Shades Greener Online Programmes deployed to Kenya’s Hospitality b...

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Using your Green Journey as a Marketing Tool green business green hospitality green hotel green journey green marketing green training hospitality hospitality industry hotel training hotel training courses Sep 07, 2020

If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.

The travel agent central statistics released a report in 2019 were it stated that:

87% of global travellers want to travel more sustainably

78% of travelle...

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Greening the Hospitality industry in Canada canada carbon footprint eco hotel environmental training green business green hospitality green hotel green training hospitality industry hotel industry Aug 24, 2020

Sustainability doesn’t have to be an unattainable goal, or something in the distance that we all know exists but we fail to pursue. There are so many small changes we can all implement in our lives and workplaces that will directly affect our use of resources and our production of a carbon footprint...

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