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From Greenwashing to Green Teams: Why Internal Action Matters More Than Corporate Promises corporate sustainability green business green team greenwashing May 30, 2025

TL;DR

  • Big companies are backing away from corporate climate targets

  • Employee-led Green Teams keep sustainability efforts on track

  • Green Teams reduce waste, energy use, and operational costs

  • Learn how to start and lead a successful sustainability team

  • Real examples show mea

    ...
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Green Marketing: Are you sending the right message? green business green marketing greenwashing Jul 23, 2024

The way you communicate your green initiatives to your customers and stakeholders plays a huge part on spreading sustainability, and more importantly, in creating real impact and change of mindsets.

Take, for instance, my recent stay at a 4-star hotel. In the bathroom they had a little card telling...

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How To Reduce Waste at Your Hospitality Business green business hospitality waste management hotel waste management Jun 20, 2022

In this piece I will offer some handy tips that any Hospitality business can take to start reducing their waste production, and what happens when you produce less waste? You save MONEY off your waste bill! 

Waste is one of the most colossal challenges of our times. Waste production continues to inc...

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5 Green Year Resolutions your Business can make eco hotel green business green hospitality green hotel green manager green team hospitality industry hotel news sustainability sustainability news sustainable business sustainable hotel Jan 03, 2022

This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only a...

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Are you a hospitality professional with an entrepreneurial mind? benefits to green business educate environmental training green business hospitality hospitality industry leadership professional development sustainable tourism upskill Jul 05, 2021

I am a Hospitality professional with an entrepreneurial mind. 

I have worked as a Hotel Manager for 20 years of my life, but I always knew I wanted to do more, I wanted to do something different, something that changed our industry for the better and had a positive impact.

That is why in 2017 I fo...

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Are you in control of one of the biggest costs to your hotel? benefits of green hotels benefits to green business business carbon footprint carbon cost carbon emmissions energy reduction green business green hospitality hospitality reduce energy cost Nov 13, 2020

When was the last time you took time out of your day to review the energy your hotel or restaurant uses?

Following staff wages, your energy consumption could possibly be one of the largest costs to your business. Yet every week I meet hospitality managers that don’t have control over their energy c...

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Do you want to become a green business trainer? business oportunity entreprenuer green business green training trainer trainers Oct 12, 2020

Fifty Shades Greener has launched the second round of our Licensed Trainers Network project and is seeking trainers and entrepreneurs worldwide, to join us in our mission to Green the Hospitality industry.

If you are looking for a new business opportunity in the growing market of Green Training the...

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Whatley Manor, luxury that does not cost the planet eco hotels green business green hospitality green hotels hospitality hospitality industry sustainability Sep 28, 2020

This week, I thought Id give you a break from telling you my opinion on something or other and instead, I wanted to highlight a business that is walking the walk and talking the talk when it comes to their Green Programme.

Dating back to the 18th century, Whatley Manor is a beautifully restored man...

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Food, what a waste! food waste green business green hospitality green hotel hospitality food waste reduce food waste reduce waste sustainability waste Sep 20, 2020

It is estimated that we waste about a third of all the food we produce for human consumption. A third!!! That’s a lot of food.

Producing food requires a huge environmental effort, land that has been deforested, species that have been driven to extinction, indigenous populations that have been made ...

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Greening the Hospitality Industry in Kenya! green business green hospitality green hotel green training kenya kenya hospitality kenya tourism Sep 13, 2020

Greening the Hospitality Industry in Kenya!

This week I am delighted to announce a new partnership between Fifty Shades Greener and Sustainable Travel and Tourism Agenda (STTA), based in Kenya.

Our collaboration, will see the Fifty Shades Greener Online Programmes deployed to Kenya’s Hospitality b...

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Using your Green Journey as a Marketing Tool green business green hospitality green hotel green journey green marketing green training hospitality hospitality industry hotel training hotel training courses Sep 07, 2020

If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.

The travel agent central statistics released a report in 2019 were it stated that:

87% of global travellers want to travel more sustainably

78% of travelle...

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Greening the Hospitality industry in Canada canada carbon footprint eco hotel environmental training green business green hospitality green hotel green training hospitality industry hotel industry Aug 24, 2020

Sustainability doesn’t have to be an unattainable goal, or something in the distance that we all know exists but we fail to pursue. There are so many small changes we can all implement in our lives and workplaces that will directly affect our use of resources and our production of a carbon footprint...

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7 Basic steps to reduce your hotel’s carbon footprint carbon footprint carbon reduction green business green hospitality green hotel hospitality hospitality industry Aug 16, 2020

Allow me to steal 3 minutes of your time today to show you how simple it is to reduce your Hotel’s carbon footprint and even achieve carbon neutrality.

Sustainability is this big word that is thrown around so often and in so many scenarios that it becomes an unachievable task in our minds. So I wan...

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Why I do what I do green business green hospitality green training hospitality hotel manager hotel managment sustainability training sustainable business sustainable hotel Aug 12, 2020

Choosing your courier is not an easy task. Some people know from an early age what they want to be when they are adults, that was not the case for me. I remember when I was 17 and my parents pushed me to chose a college and a path.

I had no idea what I wanted, all I knew is that I wanted to do some...

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My business carbon footprint, should I care? business carbon footprint carbon footprint green business green hospitality hospitality industry reduce carbon footprint Jul 21, 2020

Climate crisis, biodiversity collapse and extinguished eco systems are common words we hear every so often in recent years.

But what can I do about it?

Can I change it?

And if I can’t, should I care?

In a post COVID economy, business owners have enough to worry about without also joining the fig...

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Hospitality Industry Post COVID-19 business efficiency carbon reduction cost savings environmental management green business green hospitality hospitality hospitality industry Jul 01, 2020

Never in our minds we would have thought our beloved Hospitality industry would lie dormant for 3 months. But that is the reality of 2020, as the world re-opens slowly, and people start to travel, it is time to take a good luck at our current standards of procedure, and ensure we are running efficie...

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Education & COVID-19 covid-19 distance learning e-learning free online course green business green hotel hospitality hospitality industry hotel management online learning professional development upskill Apr 02, 2020

The pandemic that has isolated the world, is the fastest growing illness in modern history. Within 2 months, it has reached all corners of the world, and it threatens to devastate countries without the right tools to fight the virus, like Africa and South America.

There are no comforts or lessons t...

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How to ensure your hospitality business green program is successful eco hotel green business green hospitality green hotel green journey green team sustainability Mar 09, 2020

You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.

You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.

You would...

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70% of the Food Waste produced by Hotels and Restaurants is actually avoidable food waste food waste reduction green business green hotel hospitality food waste hospitality industry hotel food waste hotel industry reduce waste waste reduction Mar 02, 2020

Do you own or run a Hospitality Business? And do you know how much money are you putting in the bin?

There is a staggering statistic that 70% of the Food Waste produced by Hotels and Restaurants is actually avoidable. While we are putting food in the bin there are millions of people starving in oth...

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3 Top tips to running a sustainable business eco hotel green business green hospitality green hotel hospitality reduce carbon sustainability sustainable business Feb 22, 2020

Sustainability has so many definitions that it drives people a bit bunkers. What does it all mean? How do I make more business more sustainable? How do I know if I am successful on greening my business?

The answers are much simpler than people might think, well, at least for me and Ill tell you why...

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Will an increase in Carbon Tax kill the Green Wave? #ge2020 carbon tax election 2020 green business green hospitality green party green wave hospitality hospitality news sustainable business Feb 11, 2020

Last weekend the Irish Nation voted for change at the #GE2020, with the main two government parties not receiving enough votes to form a majority coalition. I am personally really happy that this is the desire of the Irish people, and of course, the raise of the Green Party to 12 seats.

The propose...

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Make your Green Journey easy with the best team eco hotel green business green hospitality green hotel green team sustainable business sustainable hotel sustainable tourism Jan 09, 2020

It is the start of a new decade! And 2020 will become the starting point of a change within our industries, towards a future that, hopefully, will have less impact in the Environment. The Hospitality & Tourism industry shall be not left behind, it is time that we, as Managers of the industry, strive...

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3 Vital Ways Hospitality Managers Can Turn Their Business Green green business green hospitality green hotel green training hospitality indsutry hospitality news hotel management hotel manager sustainable business sustainable hotel Dec 07, 2019

The phone has not stopped ringing this past two months, with more and more Hotels interested in sustainability. I love seeing the mind-set of our industry managers changing, and becoming interested on running greener Hotels.

What Is Sustainability? 

Undoubtedly, there are misconceptions out there ...

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10 Quick Tips To Turn Your Business Eco Friendly carbon neutral hotel eco friendly green business green hospitality green hotel hospitality hospitality news sustainability sustainable hotel Nov 11, 2019

Running an Eco friendly business is becoming more and more important in current times. Society is asking for change. Our customers of tomorrow, are the children of today, and they have been striking for Climate Action every week for the past year.

A huge opportunity lies for those businesses ahead ...

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