The European Union Empowering Consumers for the Green Transition Directive 2024/825 (thankfully shortened to EmpCo) is a big step in EU’s plan to make sustainable choices easier, transparent and less confusing for consumers. It changes two core EU consumer laws so that green claims, product durabili...

A Year of Shifting Balance: Breakdown and Resilience

As 2025 draws to a close, I find myself reflecting on a year that has been both deeply sobering and unexpectedly illuminating. Professionally and personally, this year has strengthened my belief that humanity stands at an inflection point. On one...

We have to face it, global warming isn’t just a distant threat for our children’s children to worry about. It’s here and accelerating. Despite vague (half-hearted at best) efforts to reduce carbon emissions, the climate is shifting already. That means that climate adaptation, alongside mitigation, i...

TL;DR: Recycling Isn’t the Hero We Thought It Was

• Recycling has been marketed as the silver bullet for sustainability, but it’s often a distraction from the real issues: overproduction, corporate irresponsibility, and lack of proper infrastructure.

• Companies like Tetra Pak, Coca-Cola, an

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Allow us to steal 3 minutes of your time today to show you just how simple it is to reduce your hotel’s carbon footprint and even achieve carbon neutrality. 

Sustainability is a word that is thrown around constantly and in so many scenarios that it becomes an unachievable task and a blurry concept ...

This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only a...

In 2015 at COP21 in Paris, it was agreed and became a part of the remit for many governments, that for the next 30 years there HAS to be a reduction in global carbon emissions. 

For this to come to fruition in the future, we cannot only introduce higher rates of carbon tax, invest in public transpo...

Recently, we met with Clare Tait, the founder and owner of Chocolatey Clare, an Irish business making a range of luxury confectionary.  The products are vegan-friendly; dairy, gluten and palm-oil free; with ethically sourced, where possible -organic ingredients; and plastic free packaging. 

At Fift...

The Irish times has published an article entitled “Five trends in Green Finance”. It states that:

“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial pr...

Prenote: I am not saying Recycling is a bad thing, but our current main stream systems of recycling have failed us.

In July 2019 The Guardian shared an article titled “Humans have made 8.3 billion metric tonnes of plastic since 1950” If you missed it the link is at the end of this blog.

The Curr...

Sustainability has so many definitions that it can often drive people to distraction…

What does it actually mean? How do I make my own business more sustainable? How do I know if I am successful at greening my business?

The answers are much simpler than people may think and I'll tell you why.

Her...

Reducing carbon emissions should not be left to the large corporations alone. There are small changes and steps we can ALL learn to reduce our own carbon footprint.

Yes, I agree that for real impact it is vital that large corporations and governments adopt different policies when it comes to prote...

“Fly if you like, I won't judge you” was a statement that Greta Thunberg gave to The Sunday Times Magazine as she turned 18.

This sentence really got me thinking about influence and divisive ideals and opinions. Something we are seeing more and more in modern society in the midst of this Trump era,...

While I am sure you have all seen by now many posts about “Shopping local this Christmas” the message is soooo important that I could not pass this opportunity to give you my opinion.

According to digitalcommerce360, Amazon has reported it’s most profitable quarter this year increasing sales by 32....

Fifty Shades Greener, and the Educational Training Boards of Ireland, headed by KWETB, have partnered to deliver Environmental Training to the hospitality industry workforce in Ireland.

This project is funded by SOLAS and there will be no cost at all for businesses.

It has never been more importan...

Waste is one of the most colossal challenges of our times. Waste production continues to increase and Ireland is now facing a potential waste mountain with no place to go. For some facts and stats continue reading to the end of this blog.

The first step to reducing waste at your hospitality busines...

This week, I thought Id give you a break from telling you my opinion on something or other and instead, I wanted to highlight a business that is walking the walk and talking the talk when it comes to their Green Programme.

Dating back to the 18^th century, Whatley Manor is a beautifully restored man...

It is estimated that we waste about a third of all the food we produce for human consumption. A third!!! That’s a lot of food.

Producing food requires a huge environmental effort, land that has been deforested, species that have been driven to extinction, indigenous populations that have been made ...

Hotels and Restaurants spend a good portion of their sales paying for utilities, the energy, water and waste that takes to run your business, can be the second largest cost you will incur over the year.

So when was the last time you trained your team to SAVE YOU MONEY??? Or have you ever?

Teaching...

You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.

You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.

You would...

Sustainability has so many definitions that it drives people a bit bunkers. What does it all mean? How do I make more business more sustainable? How do I know if I am successful on greening my business?

The answers are much simpler than people might think, well, at least for me and Ill tell you why...

So you have now decided to run a Greener business, you have formed your Green Team and you are rearing to go. If you are not there yet, have a look at my last two blogs, they might help you make the final decision.

Like it happens with any project, even with the day to day running of your business,...

Running an Eco friendly business is becoming more and more important in current times. Society is asking for change. Our customers of tomorrow, are the children of today, and they have been striking for Climate Action every week for the past year.

A huge opportunity lies for those businesses ahead ...

As some of you might know, 3 years ago I set out on a mission to help Green the Hospitality industry. I love tourism, I have worked in the industry all my life and it has helped shape me into the person I am today.

But I am also painfully aware of how polluting the Hospitality industry is, and whil...